Executive Summary
Company: Digital Adventures Outdoors R Us (DAO R Us)Mission: To redefine the outdoor adventure market by delivering all-inclusive, tech-augmented wilderness experiences that are accessible, affordable, and deeply shareable.
The Problem: The adventure tourism market is polarized. Consumers are forced to choose between a “primitive,” completely unplugged backcountry experience that lacks modern safety and convenience, or a high-end “glamping” option that is prohibitively expensive for the average person. There is a massive gap for an experience that is both authentic and connected, rugged and comfortable, unique and affordable.
Our Solution: DAO R Us offers curated, all-inclusive 3-day wilderness adventures for a flat rate of $975 per person. We remove the friction from outdoor travel by bundling transportation, lodging, gourmet food (delivered by drone), and a full suite of activities. Our key differentiator is the high-bandwidth WiFi 7 mesh network from our partner, DeReticular, that blankets every campsite. This turns the wilderness into a smart campus, enhancing safety, enabling interactive educational experiences (AI wildlife/plant identification), and allowing guests to share their adventures in real-time.
Our Unfair Advantage (The Dual-Revenue Model): While our guests enjoy a world-class adventure, our operations serve a secondary, powerful purpose: we are a living laboratory. Our locations are premier data-gathering platforms for our ecosystem partners. We generate invaluable, real-world data on group movement, autonomous vehicle navigation in rough terrain, and human-robot interaction. This data is critical for DeReticular’s AI agent, “Thunder,” to secure millions in grant funding, creating a high-margin B2B data services revenue stream for DAO R Us.
Financial Highlights: We project rapid growth, scaling to $4.9M in revenue by Year 3 with a strong 30% EBITDA margin. Our model benefits from predictable per-guest costs and the addition of the highly profitable data services revenue.
The Ask: We are seeking $750,000 in seed funding in exchange for a 20% equity stake. This capital will fund the complete build-out of our first two permanent adventure sites, a robust go-to-market campaign, and provide 9 months of operational runway.
Valuation: The requested financing implies a
3.0 M pre−money valuation
3.75M post-money valuation.
This valuation is justified by our unique dual-revenue model, our strategic importance within a larger tech ecosystem, and our clear path to profitability and scale in the booming experiential economy.
Pitch Deck for Digital Adventures Outdoors R Us
(Slide 1: Title)
- Digital Adventures Outdoors R UsGet Lost. Stay Connected.(Image of a beautiful wilderness view with a subtle WiFi icon in the corner)Confidential & Proprietary
(Slide 2: The Problem: The Outdoor Disconnect)
- Today’s choice is a compromise.(Image 1: Rugged backpacker looking exhausted) The Primitive Trip: Difficult planning, safety concerns, totally unplugged.(Image 2: Over-the-top luxury tent) The “Glamping” Trip: Inauthentic, disconnected from nature, and costs a fortune ($1000+/night).Where is the option for the modern explorer?
(Slide 3: Our Solution: The All-Inclusive Augmented Adventure)
- The best of both worlds for one simple price: $975.All-Inclusive: We handle everything: transport, lodging, food, activities.Tech-Enabled: Every site is a high-speed wireless campus.Unique Experiences: Drone food delivery, AI nature guides, autonomous off-roading, and more.We make extraordinary adventure easy and accessible.
(Slide 4: The Experience: How It Works)
- (A visual flow diagram)Arrive & Park: Leave your car at our secure Kurb Kars lot.Wilderness Transit: We transport you to a fully prepared basecamp.Explore & Share: Hike, pan for gold, off-road—all while connected to our network for safety and social sharing.Dine Anywhere: Order a gourmet meal via app and have it delivered by drone to your trailside picnic.
(Slide 5: The “Secret Sauce”: We Are a Data Engine)
- Our Business Model is Two-Sided.(Side A: The B2C Travel Company) We generate revenue from happy guests.(Side B: The B2B Data Platform) Our adventures create a priceless asset: Data.This data on group movement, robotics, and autonomous navigation is sold to our partner, DeReticular, to fuel its “Thunder” grant-funding AI.Our guests’ adventures fund the future of technology.
(Slide 6: Market Opportunity)
- The Experience Economy is Booming.TAM: $12 Trillion Global Tourism MarketSAM: $200 Billion US Adventure Tourism MarketSOM (Our Year 3 Target): $4.9M – A highly focused niche with a unique, defensible model and clear path to expansion.
(Slide 7: Business Model & Pricing)
- Simple, Predictable, Profitable.Guest Revenue: 325/guest/day(325/guest/day(975 per trip).Data Services Revenue: Annual contract with DeReticular for exclusive data access ($100k in Year 1, scaling to $500k+).Gross Margin per Guest: ~51% (Predictable costs for food, transport, network access).
(Slide 8: Financial Projections)
- (A clean bar chart showing Revenue and EBITDA for Year 1, Year 2, and Year 3)Key Figures (Year 3):Revenue: $4.9MTotal Guests: 4,500+EBITDA: $1.47M (30% Margin)Strong unit economics and a high-margin data contract drive profitability.
(Slide 9: The Team)
- A Synergistic Part of a Proven EcosystemLed by hospitality and operations experts with direct strategic alignment with the founders of DeReticular, Biz Builder Mike, and Kurb Kars. Our success is their success, providing unparalleled partnership and support.
(Slide 10: The Ask)
- Seeking: $750,000For: 20% Equity (Seed Round)Pre-Money Valuation: $3.0MUse of Funds:55% – Site Development (CapEx): Complete build-out of 2 permanent adventure sites.25% – Go-to-Market: Launch marketing & PR campaign to drive initial bookings.20% – Operational Runway: 9 months of key staff salaries and fixed costs.
(Slide 11: Contact)
- Digital Adventures Outdoors R UsInvest in the Future of Experience.[Contact Information]https://daosrus.com
Detailed Business Plan
1.0 Company DescriptionDigital Adventures Outdoors R Us is a travel and hospitality organization that provides all-inclusive, technologically enhanced 3-day wilderness adventures. Our model is built on providing a seamless, high-value experience for guests while simultaneously serving as a critical data-gathering and R&D platform for our technology partners.
2.0 Market AnalysisThe target market includes Millennials and Gen Z travelers, tech-savvy families, and corporations seeking unique team-building retreats. This demographic prioritizes unique, shareable experiences over material goods. The competitive landscape includes traditional guide services, campgrounds, and luxury “glamping” resorts. DAO R Us carves a unique niche by offering the connectivity and convenience of a resort with the authenticity of a wilderness trip, all at an accessible price point.
3.0 Organization & ManagementThe company will be managed by a Head of Operations with experience in hospitality and adventure tourism. The management team will work in tight strategic alignment with the leadership of DeReticular and Biz Builder Mike to ensure the dual missions (guest experience and data generation) are met. Key hires will include lead guides, a guest experience manager, and a marketing lead.
4.0 Products and ServicesThe core product is a 3-day, 2-night all-inclusive adventure package priced at $975 per person. This includes:
- Transportation: Provided by Kurb Kars.Lodging: In well-appointed, modern basecamps.Food & Beverage: All meals, including on-demand drone delivery.Connectivity: Site-wide high-speed internet via the DeReticular network.Activities: Guided and self-guided excursions (hiking, off-roading, gold panning), equipped with AI-powered interactive guides.The secondary product is a Data Services Agreement with DeReticular, providing exclusive access to the operational data generated from our adventures.
5.0 Marketing & Sales Strategy
- Digital First: Heavy focus on social media marketing (Instagram, TikTok, YouTube) featuring high-quality content generated from our adventures.Influencer Partnerships: Sponsoring outdoor and tech influencers to experience and share our adventures.Corporate Sales: A dedicated B2B sales effort to attract corporate retreats and team-building events.PR: Focus on tech and travel publications, highlighting our unique blend of wilderness and connectivity and our role in R&D.
6.0 Financial Plan
6.1 Key Assumptions:
- Each site has a capacity of 24 guests per trip.Operations run 3 trips per week, 50 weeks a year.Year 1: 1 site operating at 50% average capacity.Year 2: 2 sites operating at 65% average capacity.Year 3: 3 sites operating at 75% average capacity.Cost per guest (3 days): Food (150),Transport(150),Transport(180), Network Fee (30),Guide/Supplies(30),Guide/Supplies(115). Total COGS per guest = $475.
6.2 Pro-Forma Income Statement (Simplified)
| Metric | Year 1 | Year 2 | Year 3 |
| Guest Revenue | |||
| Total Guests | 900 | 2,800 | 4,500 |
| Revenue (at $975/guest) | $877,500 | $2,730,000 | $4,387,500 |
| Data Services Revenue | $100,000 | $250,000 | $500,000 |
| Total Revenue | $977,500 | $2,980,000 | $4,887,500 |
| Cost of Goods Sold (COGS) | |||
| Per-Guest Costs (at $475) | ($427,500) | ($1,330,000) | ($2,137,500) |
| Gross Profit | $550,000 | $1,650,000 | $2,750,000 |
| Gross Margin % | 56% | 55% | 56% |
| Operating Expenses (OPEX) | |||
| Salaries & Wages | $250,000 | $450,000 | $650,000 |
| Marketing & Sales | $150,000 | $250,000 | $350,000 |
| Insurance & Permits | $75,000 | $120,000 | $180,000 |
| G&A (Software, etc.) | $40,000 | $70,000 | $100,000 |
| Total OPEX | $515,000 | $890,000 | $1,280,000 |
| EBITDA | $35,000 | $760,000 | $1,470,000 |
| EBITDA Margin % | 3.6% | 25.5% | 30.1% |
6.3 Financing RequirementsWe are seeking $750,000 for a 20% equity stake. This capital is crucial for launching our first two sites and achieving profitability within 18 months.
- $400,000 (CapEx): Build-out of two permanent basecamps, including lodging structures, kitchen facilities, and site prep.$200,000 (Marketing): A 12-month integrated marketing campaign to build brand awareness and drive initial bookings.$150,000 (Runway): Covers key salaries, insurance, and permit costs for the first 9 months of operation.
6.4 ValuationThe valuation is based on our strong unit economics, defensible niche, and the strategic value of our secondary data revenue stream.
- Pre-Money Valuation: $3,000,000Investment: $750,000Post-Money Valuation: $3,750,000
This valuation represents a ~1x multiple on our projected Year 2 revenue, a reasonable figure for a company with physical assets, a strong brand proposition, and a highly valuable, unique data-generation capability.
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